Neothink® Secrets Batch 19
Market Pressures and Neothink®
The Neothink® Company is a Market Driven Company
Business is defined as the dynamic interaction between numbers and values that enables people to create and elevate marketable values and to market those values to expanding markets
Only a marketable product creates value in the business world
Only market pressures elevate products into marketable values
Product development must not be separated from marketing
Where Value Comes From
Most major values came into existence under market pressures
Market pressures elevate inventions or ideas to marketable values
Juan T. Trippe and the Jets
Personally brought commercial jet airliners to reality
Great market pressures forced him into intense integrated thinking
Survival pressure to overcome seemingly insurmountable challenges
Integration of all facets of newly created progress in airline industry
R & D programs must be made responsible for making a profit
R & D programs must develop the product and bring it into the marketplace
Market Pressures elevate not Only the Values, but Personal Skill, Competence and Wealth
Confront numbers and dimensions that were never handled before
Develop unique products that capture world markets
The Performance Pay Boost
Integration of numbers and values build profits
Create a continuous data feedback loop
Develop product
Develop marketing
Test in marketplace
Analyze data
Use results to make improvements
Continue to develop product and marketing
Integrate creative efforts with net results to elevate values
Numbers Driven CEO
Snapping together the tracking reports delivers widest understanding
See the comprehensive marketing and numbers picture of the business
Learn the effects of different product development and marketing
Master the dynamic interaction of marketing numbers and product values
